Adam, Lead Product Designer
I’m a Berlin-based Lead Product Designer with 12+ years of experience specializing in shaping complex digital solutions into high-impact products.
At NewStore, I drive the design vision for innovative retail platforms, focusing on solutions that deliver measurable business outcomes and transform operational efficiency.
My experience spans the full product lifecycle, from high-level strategic planning and concept definition to shipping polished, user-centered software.
I’m always up for a chat about design, music, or bikes ✌️.
Work
A small selection of what I’ve been working on lately. I can’t share everything publicly but I’m happy to walk you through some more in-depth case studies on a call.
Runner
Redefining In-Store Operations to Maximize Sales
Retail walkouts and lost sales were driven by slow, inaccurate, and disruptive manual stock retrieval processes (walkie talkies and outdated tech) for footwear retailers.
I spearheaded the strategy and design for Runner, an in-app solution that gives associates the goods they need quicker than ever before (90 seconds average request time).
This organisational shift enabled associates to stay engaged with customers and manage multiple simultaneous requests. This resulted in a significant increase in conversion rates and provided the platform necessary for the business to land new major footwear retailers.
Reservations
Enabling new revenue streams
This project moved beyond simple UX to solve a deep business problem: how to standardize item reservation across retailers with wildly varying needs.
I drove the discovery process to define a single, scalable logic that accommodated disparate requirements for holding times, renewal rules, and real-time stock updates.
The resulting system successfully unlocked a key feature for our clients, transforming a chaotic manual process into a reliable, automated sales retention mechanism.
User Led Comparison
navigating the analysis paralysis
Ladenzelle’s ambition to become the number one trusted comparison platform was hampered by a chaotic workflow for the “just browsing” user, resulting in low trust and lost conversions.
I took full ownership of the User Led Comparison feature, solving the problem of analysis paralysis. By integrating different shopping behaviors (collecting, comparing, and deciding) into one seamless experience, this initiative successfully captured the high-volume browsing segment, directly boosting user retention and accelerating our path toward market leadership.
Pulse
Exploring the Future of Unified Retail Operations
Managing a global store network is often complicated by a fragmented, costly, and inefficient array of legacy tools and processes.
Pulse is an advanced proof-of-concept I designed to demonstrate the feasibility of a truly unified operational platform.
By synthesizing tasks like scheduling, training, and communication into one elegant experience, this project showcases my ability to reduce system-level complexity, define a clear, innovative path forward for our retail management offerings and establish a foundation for a potential new product offering.
AI Explorations and workflows
How I use AI to be more efficient as a Designer
I actively champion the adoption of AI and advanced tooling to unlock new levels of efficiency in product design. Recognising the drag of complex traditional prototyping (e.g., building filters or data-driven tables is a nightmare), I’ve integrated tools like Lovable and Bolt into my workflow.
This shift allows me to move beyond static mockups to create working, data-driven prototypes that users can truly test. This not only accelerates product validation but also sets a higher standard for design output and reduces technical risk before development begins.
I’m also happy directly contributing code to products using tools such as Cursor and Gemini Code Assist to augment my frontend knowledge.
ScanMate
When core product functionality relies on physical interactions like barcode scanning, failure to validate the real-world performance (speed, feedback, audio, lighting conditions) introduces critical design risk.
I drove the validation strategy for ScanMate, utilising advanced prototyping techniques to create a working simulation of the scanning process. By getting users to test the actual feel of the interaction, not just static visuals, I ensured the final design had high functional integrity, accelerated the product validation cycle, and delivered a reliable experience that builds user trust.
